Tutorial D3

Servitization in Jewelry Industry Team Members (from left to right): Cordelia Lee Gin Ni, Lee Ya-Wei, Pan Teng, Tan Meiying & Li Yug

Our topic is on Servitization of products and industries. Our team has chosen Jewelry Industry as our main topic, which we think is worth to analyze. Consumer appetite for jewelry, which was dampened by the global recession, now seems more insatiable than previously. Consequential changes are under way, both in consumer behavior as well as in the industry itself. The aim of this project is to innovate new services for the industry in order to maintain high contact between consumers and producers in a longer run servitization packages. Based on this project, primary and secondary research will be taken as the method in order to collect appropriate and accuracy data information. Online surveys will be taken as the main method of primary research in order to collect more reliable data and the results will be stated in detailed in the final report.