Tutorial D2

VW Touch Alpha Team Members (from left to right): Hay Hman Dae Wah @ Angel Dae Wah, Elisa Vinatier, Adrien Prieur & Vishwaa Narasima

The focal objective of Volkswagen Touch Alpha is to make the car and consumer one. VW Touch Alpha bridges the technological gap existent between a car, consumer and their personal devices. Another feature is to ensure communication between the engine control unit and a consumer’s personal device enhancing safety. The quality and ease of the iOS operating system has been observed and our team’s objective has been to incorporate this ease of operation into every Volkswagen product across the market at a minimum premium. The process of research required a thorough understanding of the shortfalls existent in the market today. Multiple competitors, existing platforms, various cost models and their failures were studied for the proposal of this model. A survey was conducted for the research and out of 100 responses, 39% of car owners are currently unhappy with their dashboards and the survey indicates that 85% would accept the proposal of VW Touch Alpha. 86% prioritize over the function of GPS. 51% require the compatibility of all mobile applications on their infotainment systems.