Tutorial B2

Braintastiq: Train Your Brain By Playing Team Members (from left to right): Tham Khai Xiang, Leong Chei Chau, Ren Lingzi, Daniel Tan ZhiWei & Fared Redza Bin Norkhalid

The aim of our team is to help Braintastiq Global Holdings Pte Ltd develop a game that allows for greater usage of the seven functions on each side of the brain. We had designed a series of mini games based on each brain function so that users will be able to engage all fourteen functions. Each mini game will test and stretch the values and properties of that brain function. This helps to improve their learning, thinking and creativity, allowing them to be smarter through playing games. We had also done research on the market potential for brain training games as well as coming up with a marketing plan to attract more gamers to buy the game and a revenue model to estimate the market’s financial potential of this game. From our survey, we managed to find out the willingness of the public to try new games and some factors that affect their decisions when buying games. We also found out the types of games they enjoy and the prices they are willing to pay for a game.