Tutorial B1

TUTORIAL B1 Braintastiq: The Battle of Brains Team Members (from left to right): Qiuyi Chen, Lee Jaejin, Kevin Immanuel, Harry Jonatan, Stella Rizki

Braintastiq Global E-Games Pte.Ltd has been planning to initially develop and launch a new brain training game called ‘Braintastiq’ if the final product is pitched successfully. Our group generally consists of two IT students and three business students collaborating to develop a main game called ‘Braintastiq’ which trains both left and right brain functions in order for players to improve their skills, leaving them smarter while having fun- through frequent play. Particularly, our two IT students will utilize their area of work to develop the overall game framework and main game with their IT skills whereas, the other three business students focuses in obtaining substantial and reliable information regarding the trends of the gaming market to come up with a decision on the most feasible business approach to go for in light of their marketing knowledge. The final product of the ‘Braintastiq’ game will be supported with in-depth information on the business and marketing elements as it allows us to not only have a solid image of the market plan, but also a better understanding of the market potential and revenue of the game before its’ final release to the chosen market.